Evaluation.

My finished Pub Branding I feel fits the brief and very eye catching to the audience. I think that the use of illustration and digital painting works well and really attracts the attention to each of the 3 outcomes and makes it feel very traditional yet professional but still has the literal side of the moat itself. I also feel for the designs the slight shadowing of the type makes it a bit more interesting and stands out from the imagery well but is still recognisable as the pub name. I feel that each of my designs are clear and are suitable for my target audience which I am aiming at. I feel that the design is very modern style as well as keeping the traditional pub theme itself.

If I could change anything about this piece it would be to maybe have tried out a few different styles of painting and also trying out a few more materials that I researched. The only reason this wasn’t possible was due to cost.

After looking at the piece overall I feel like it does fit the brief well and signifies the traditional yet with a modern feel. Also attracting a more open target audience rather than just the older generation.

Step by Step.

To begin my design I sketched my type using the method I learned from Sean’s workshop. I decided on a traditional looking serif typeface to fit with the traditional countryside feel of the pub itself. During designing this font I was very much inspired by the typographic barges I had researched previously which lead me to this.

After making sure the typography was up to standard I began giving it a solid outline making it possible for me to scan it in to work with it digitally.

Then using this image of sodium castle I began sketching my sign. Using different images below which you will see I have used as references to sketch the flowers.

 

 

 

After finishing my detailed sketch I then began scanning it into the computer so I could begin manipulating it and working on it to create a colourful pub sign.

During scanning the sketch in I came across many problems with lining up each of the scanned proportions to put it together. I began using tools like the stamp tool to fill in gaps making the image full and my audience not be able to see any imperfections.

I then began playing around with levels to create a much darker sketch line. Keeping the detail but enabling myself to be able to add colour.

Using the colour picker I began adding colour to each of the flowers picking from the images above to create a painted look.

As you can see the painted flowers below gives an interesting effect which makes them come out of the screen more to attract the consumer.

i began trying out different styles of painting which some worked well and some did not. I found the trees looked too rounded and the wooden bridge was not bright enough in comparison to the flowers themselves.

As you can see from the left tree in comparison the right. I have begun using different brush tools to create more of a leaf/bush texture.

I began using similar tools to create the water texture with the shadows.

Here is my final design.

For the bottle I used the design and mocked it up on the beer bottle however I felt this didn’t work and needed to look back into my research.

From this I was inspired by these brands that I researched. I feel it has made my design more unique and stands out from the crowd.

Here are my final designs.