From the presentation feedback that we were given in groups I decided to look at a few different techniques using fruit in advertising to grasp some inspiration to move this project further.
The designs looked at here I found were very unique and interesting however I need to relate the campaign to the ‘journey’ of the fruit as this was what was brought up in the presentation feedback. From this research I was most inspired by apple that looks at though it has been cut showing the the world as the core. For my campaign I want to show the journey around the world where the fruit has come from to show the care that it has been given before it arrived in the factory.