Evaluation.

My finished Pub Branding I feel fits the brief and very eye catching to the audience. I think that the use of illustration and digital painting works well and really attracts the attention to each of the 3 outcomes and makes it feel very traditional yet professional but still has the literal side of the moat itself. I also feel for the designs the slight shadowing of the type makes it a bit more interesting and stands out from the imagery well but is still recognisable as the pub name. I feel that each of my designs are clear and are suitable for my target audience which I am aiming at. I feel that the design is very modern style as well as keeping the traditional pub theme itself.

If I could change anything about this piece it would be to maybe have tried out a few different styles of painting and also trying out a few more materials that I researched. The only reason this wasn’t possible was due to cost.

After looking at the piece overall I feel like it does fit the brief well and signifies the traditional yet with a modern feel. Also attracting a more open target audience rather than just the older generation.

Step by Step.

To begin my design I sketched my type using the method I learned from Sean’s workshop. I decided on a traditional looking serif typeface to fit with the traditional countryside feel of the pub itself. During designing this font I was very much inspired by the typographic barges I had researched previously which lead me to this.

After making sure the typography was up to standard I began giving it a solid outline making it possible for me to scan it in to work with it digitally.

Then using this image of sodium castle I began sketching my sign. Using different images below which you will see I have used as references to sketch the flowers.

 

 

 

After finishing my detailed sketch I then began scanning it into the computer so I could begin manipulating it and working on it to create a colourful pub sign.

During scanning the sketch in I came across many problems with lining up each of the scanned proportions to put it together. I began using tools like the stamp tool to fill in gaps making the image full and my audience not be able to see any imperfections.

I then began playing around with levels to create a much darker sketch line. Keeping the detail but enabling myself to be able to add colour.

Using the colour picker I began adding colour to each of the flowers picking from the images above to create a painted look.

As you can see the painted flowers below gives an interesting effect which makes them come out of the screen more to attract the consumer.

i began trying out different styles of painting which some worked well and some did not. I found the trees looked too rounded and the wooden bridge was not bright enough in comparison to the flowers themselves.

As you can see from the left tree in comparison the right. I have begun using different brush tools to create more of a leaf/bush texture.

I began using similar tools to create the water texture with the shadows.

Here is my final design.

For the bottle I used the design and mocked it up on the beer bottle however I felt this didn’t work and needed to look back into my research.

From this I was inspired by these brands that I researched. I feel it has made my design more unique and stands out from the crowd.

Here are my final designs.

Sketching Ideas.

I decided to begin sketching some ideas to help think of ideas to research and bring into this project. Here is what I came up with so far.

Barges

I decided to look at barge signs to give some inspirations into my typography of my design.

I like the way the typefaces are very traditional and I feel has inspired me to create a typeface similar to this.

Unique styles of beer bottle labels.

I have decided to research unique beer bottle labels to get some inspiration into how to make a beer bottle later stand out from the crown but also be related to the pub and brand itself.

Below are a few examples which have caught my eye which I may interpret into my design.

Most of these designs which caught my eye are the white print on top of a dark background which I feel work really well to attract the audience. But most importantly I feel having the label being able to be read through the beer bottle is a really unique effect which I would like to interpret into my design.

Existing Brands of Beer.

I decided to again look at existing labels of beer to see who designers have approached designing a label that stands out from the others in the market. For me this is going to help me to see what different colours have been used as well as different styles of typography that have been used on each of the bottles I have been looking at.

Inspiration.

The style I am going to try to go for is an inspiration from an artist I researched previously (David A Smith). Here are some of his works that I am analysing before designing.

Stefan Sagmeister – Artist Research

When looking at typography for my outcomes I cam across some of Sagmeister’s typography work which really stood out to me. I like the way he has used different materials to produce typefaces which then have been photographed afterwards. This could be something to experiment with in this project to try different ways of creating type.

‘Stefan Sagmeister, of design firm Sagmeister & Walsh, is a New York based, Austrian graphic designer and typography artist who is very well known for his album cover design and has a reputation for producing really interesting and evocative work. Typography features heavily in his work and he uses a broad range of approaches to achieve his designs.

Alongside his client-based work he conducts personally driven projects such as the ongoing ’20 Things I Have Learned in My Life So Far’ which includes his real-world typographic compositions named ‘Trying to Look Good Limits My Life’. This consists of 5 separate pieces spelling out the words of the sentence using natural and industrial materials arranged in 5 different environments. This maxim is also applied to a leather belt with the words created using punched out holes that also serve as the belt holes. This project represents the dilemma Sagmeister faces in his work whereby he always strives to be nice to people and loves to avoid conflict in life which somewhat relates to a fear of rejection. This, he feels, closes doors and limits what he does.’

Unique coaster designs.

I have decided to look into uniques styles of coasters to look into how I can design something unique and eye catching to attract customers to look at it as well as put there drink on it to advertise there new brand of ale.

Here are a few different designs that caught my eye.

 

I think these different techniques used really catch the audiences eye which I feel would work very well advertising the new brand of ale. These styles really stand out from the usual pub coasters we see on a day to day basis.

Dimensions for sign and coaster.

Th average pub sign is roughly 420x594mm(a2) in size which I will be designing on for my canvas size.

Coaster sizes are roughly 9x9cm depending on shape.

Ale label sizes below.